Chamber News

King Chamber Value of Membership


According to the official description: "A Chamber of Commerce is a voluntary organization established to promote the civic, commercial, industrial and agricultural progress of the community and district which it serves and to work for sound legislation and efficient administration at the community and all levels of government."

THE VALUE OF CHAMBER MEMBERSHIP
By the Numbers

Over and above the incredible savings the King Chamber of Commerce offers, being a member can help you make money. In a recently released study, research has clearly proven the real value of being a Chamber member in terms of consumer outcomes. This exhaustive survey tool yielded powerful results from 2,000 consumers polled because it bypassed the subjectivity of many opinion polls. Here is a sampling of the findings:

Research on the Value of being a Chamber Member
  1. Most consumers (59%) think being active in the local chamber of commerce is an effective business strategy overall; are 51% more likely to be aware of the business; and 57% more likely to think positively of its local reputation.

  2. When a company is involved in its local chamber, consumers infer that the company is trustworthy, involved in the community and an industry leader.

  3. Seven out of ten consumers believe that being actively involved in the Chamber is an effective strategy for enhancing a business' reputation and demonstrating that it uses good business practices.

  4. When consumers know that a small business is a member of the Chamber, the business enjoys a 44% increase in its consumer favorability rating, a 57% increase in its local reputation and consumers are 63% more likely to buy from it.

Real benefits of a King Chamber membership

We encourage members to benefit from these results by showing off your membership status - prominently display your King Chamber of Commerce decal, use the Chamber member logo in all advertising & promotions, and link to the Chamber website from yours. Make the most of your membership today! You can read the entire Report here.

Chambers are service organizations and are always looking for ways to better serve their membership.

So, there are clearly far more reasons to join a Chamber of Commerce than many businesses may realize. Whether a company joins to have a significant impact in the community or to gain more direct economic benefits, belonging to the local Chamber is simply good business.

The value of Chamber membership only increases with your level of involvement, your desire to utilize Chamber services, and your commitment to make a difference in the community. But even if you simply join for now, your investment becomes yet another connection in the Chamber’s powerful network that supports our diverse business community. Business referrals, website presence, advocacy, increased visibility, regional partnerships, networking events & workshops, advertising opportunities, and business partnership benefits are all included in membership.